By Stefanie Jill Fogel, Kathleen Smith Ruhland & Maggie Craig, DLA Piper, May 15, 2017
On April 27, the dietary supplement industry, led by its trade group the Council for Responsible Nutrition, formally launched the Supplement OWL (Online Wellness Library), an online directory of dietary supplements, their labels and ingredients, and other information. The founders of the Supplement OWL describe it as a self-regulatory industry project that “will help increase transparency and accountability in the marketplace.” Only Tier 1 of the OWL is now available. That tier is free to anyone wishing to obtain information about a dietary supplement. At a later point, the industry will open Tier 2, which for a nominal fee will provide additional information. The registry is primarily intended to be used by regulators, but its creators say it will also be used by retailers, consumers, industry members and other stakeholders. See our earlier coverage of the OWL.